|WELCOME TO DEMON FRAMEWORKS, A NEW GENERATION OF FRAME BUILDING
The new signature frame series was born out of a desire to create a frame that broke away from the usual conformity of traditional steel frames whilst still retaining the features that give them character and make them so special. These frames would capture the very essence of Demon. Doing this required a more modern lug design that had clean and simple lines yet was still dramatic and visually striking. Drawing on influences beyond frame design I created designs that had a careful blend of brutalism and elegance. The result was two new lug designs, “Hermes” and “The Manhattan”.
Here is a video made a few years ago by the lovely folks at Bespoked Bristol. Things have changed a bit since then but it does give a rare glimpse into the Demon workshop.